Meet Our Team

Here’s a little bit about our philosophy. Maximizing brand awareness and increasing revenue require a strategic blend of social marketing, PR, and digital advertising. Our unique integrated formula is not only results driven, but surprisingly affordable.

Brands and businesses benefit from a fluid partnership of top, hands-on professionals in the fields of public relations and digital marketing. Stand-out creative talent; strategic, brand-building thinking; a tenacious drive for results, and tremendous track records built over a combined century of helping to build businesses have made Hot Ice Media a leader in the representation of healthy lifestyle companies and products.

Bob Speyer

Bob’s global marketing navigation stretched from Copenhagen to Caracas before he formed L.A.-based Speyer Graphix Design Studio with his creative partner, Janette. He successfully steered advertising and marketing campaigns for such giants as Disney, Time Warner Cable, JBL/Harman Kardon, and Fox Sports. In 2003, Bob co-founded Web Success Team to effectively market clients in the digital media. Bob’s expertise is in developing strategic engagement marketing programs that drive increased, qualified traffic – and sales and leads – to clients’ online properties and their retail partners. When he’s not online, he enjoys basketball offline.

Peter Berk

Peter has been steering successful, creative public relations campaigns for 25 years. Prior to co-founding Hot Ice Media, he was a founding partner at Crier Communications, where he helped develop the natural products division, a personal passion. Peter was VP at both Murphy O’Brien and The Lippin Group. He’s also a published author with actor Dick Van Patten of a non-fiction entertainment industry book.

Janette Speyer

Born in England, raised in Venezuela and living in California, Janette is a polyglot of experiences. She worked as an art director for Top Ten international agencies (i.e. Young & Rubicam, Grey Advertising) leading campaigns for GE, Proctor & Gamble, Lee Jeans, and Revlon. Her career pursuits led her to the digital media where she spearheads social marketing and advertising campaign strategies for brands in the natural product space. Janette also co-hosts #FlipBizChat. This Twitter Chat is a much-needed resource that provides education and marketing tips for communities and businesses that use Flipboard. Janette is also fluent in Spanish and French, enjoys traveling and devoting her spare time to a Cambodian NGO that helps impoverished children succeed.

Bill Hoversten

Bill Hoversten has worked in public relations for the past 20 years, handling the areas of account services and business development for firms based in the Los Angeles area. Prior to joining Hot Ice Media, Bill worked with Murphy O’Brien Communications, Ogilvy Public Relations, and Crier Communications. In addition, he has worked in radio and wire service news reporting and continues with his on-camera work and writing.

Daniel Berk

Daniel Berk is a graphic designer and videographer working with clients in the consumer products, entertainment, and lifestyle industries. He is also a professional composer with dozens of film, television, advertisement, and corporate video credits for such brands as Prilosec and Little Tikes toys.

Rosi Greenberg

Rosi Greenberg is a graduate of Brooks Institute specializing in e-commerce and commercial photography. She is also certified and experienced with post-production software such as CS6, Capture One, and Lightroom.

Adam Rosenthal

Adam Rosenthal

Adam has been in the business of all things web for over 20 years, from managing servers and networks to developing dynamic websites and marketing systems. He currently heads up a team of developers, SEO and PPC managers to support our growing client base. Websites are never done and Adam knows it.  He continuously develops new and creative ways to help our clients capture the public’s attention and grow their web presence.