It’s all about meaningful, interesting, transparent content and 2-way conversation that engages consumers — who are happy to be communicating with our clients and brands.
Consumers are at the epicenter of the talk. Social Marketing gives brands direct access to engage their target audiences and generate brand awareness. It is also an opportunity to humanize your brand by engaging and valuing consumer input — and rewarding their loyalty. Hot Ice Media has the proven social marketing strategies and experience to turn consumers into buyers.
New Digital Mediums
Digital Sales Kit
The “sales” brochure is back! But, it is digital and enhanced. You can now tell your story in a stylish magazine using a dynamic combination of your blog, website, videos, PowerPoint presentations and your social media / PR activities and reviews. It is portable, interactive, shareable and therefore the perfect sales tool.
It’s Ideal for the face-to- face presentation or remote presentation by sending the link. You can now impress your clients, drive consumers to engage with the brand and buy, and a whole lot more. The presentation can be both used for B2B and B2C.
Here are some additional benefits:
- It’s an easy and effective way to sell your products and services.
- Shows potential retailers and e-tailers your marketing support and can drive sales to their locations.
- It showcases beautifully in an email newsletter.
- It can be added to your blog and website.
- You can advertise on your social media channels or Flipboard.
- It’s ideal for trade shows and presentations.
- You can narrate your sales pitch from the magazine as your viewers read it.
Snapchat is a crucial marketing tool. There are so many benefits:
- It’s the perfect social and viral selling tool.
- It relies on recommendations from friends
- It is a very personal form of communication
Snaps don’t last long – but people are anxious to watch now and you are forced to remember.
Local businesses can benefit from geo-filters. It humanizes the brand. They are a fun way to share where you are or what you’re up to by adding a fun overlay to your Snap.
Hot Ice Media has been working with Snapchat influencers with solid results. This is a very different form of marketing – and on the cutting edge. It is designed to build brand awareness, to invite users to engage with your brand, and do some social selling as well.
Retail Partner Cross Promotion
If you want to increase your sales, both on- and off-line, Hot Ice Media has effective social marketing strategies to enhance your marketing efforts with both brick-and-mortar retailers and e-tailers. We work closely with your sales partners to cross-promote your products and services to reach more new and existing customers, increase brand awareness and boost sales for a win-win scenario for both the client and their partners.
Website Development & SEO
If social media is the lifeblood of any online marketing initiative, a website is the heart of any campaign. Hot Ice Media creates engaging search engine optimized websites that are fully socialized, with a strong call to action — generating a lead, an email captured download or a direct sale. Our keyword rich content and attention-grabbing graphic presentations keep the visitor fully engaged with intuitive navigation and longer on page activity. Our proprietary SEO programs, both on- and off-site, will drive double or triple traffic to your online properties.
Influencer Marketing Program
Hot Ice Media works with 1,000s of influencers and blogger networks across vertical categories such as Health, Nutrition and Food bloggers for increased brand exposure and to promote client products and services. Our influencers range from 3,000 to 100,000+ readerships and their combined networks can count in the millions. Whether you are launching a new product, need a boost in sales, want increased traffic to your online properties or retail partners, or need a cost-effective solution to reach new customers, our proven Influencers Outreach Program will generate results.
Trade Show / Event Marketing
Hot Ice Media excels in Trade Show and Event Marketing. Our tactics begin well before the show by getting your target audience excited about your participation and upcoming promotional opportunities. During the show, we, of course, engage attendees and drive traffic to your booth or event location. Post show, we continue the momentum and keep the conversation going about your brand through social media channels and follow-up.
Fresh, keyword rich content equates to increased visibility, leads and sales. Hot Ice Media knows how to engage your audience and craft content to promote your products and services. Our talented content writers will boost your brand awareness through online properties such as Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram and blogs. We create weekly social media content calendars that engage your audience, build relationships and brand loyalty, and turn viewers into customers and passionate brand evangelists.
Branding and Positioning
Hot Ice Media specializes in generating brand awareness for your products and services. By directing the conversation in the digital space, we will humanize your brand in unique and engaging ways that differentiate you from the competition. And because perception can be reality, we will also monitor and protect your brand’s online reputation.