Continental Vitamin Company / Superior Source Vitamins Case History
Project: The Web Success Team has been working with CVC since 2011, to promote their flagship product line of Superior Source Vitamins in the Online Marketing sphere and through redesigning their corporate website.
Objective: To build brand awareness for Superior Source, educate consumers about their proprietary brand of 150 MicroLingual Vitamins and help drive sales. Drive promotions and sales to their online retailers and brick and mortar retailers.
Strategy: Using Social Media platforms, we have created a content strategy of consumer engagement and promotional incentive campaigns to get product in the hands of consumers at a nominal cost. We also created a strong retail/retail outreach program to encourage shoppers to purchase the product. A combination of sponsored posts, brand ambassadors and WOM marketing was used to achieve these goals.
Results: Sales of Superior Source Vitamins have doubled in the past 4 years and they have contracted with major retailers and etailers. The brand is a household commodity through increased brand awareness and product incentives and is in all major markets throughout the United States and abroad. The brand now enjoys a slate of loyal evangelists and their social media fans and followers are extremely active and loyal.
